About Teo Ser Lee

Head of Social Grace and Etiquette Department

Ms Teo is trained and certified by The Protocol School of Washington where she specializes in Corporate Etiquette & International Protocol. She is also a qualified Colour & Make-up Artist, Personal Stylist and Image Consultant as well as an associate of APICSA (Association of Professional Image Consultants of South Africa).

Besides giving personalized trainings to top level executives of multi-national corporations, she also conducts trainings in the finer points of etiquette, protocol and projecting a professional image. Some of her clients include Singapore Power, Singapore General Hospital, Carlson Marketing Group, Reed Exhibitions, Raffles Holdings, MediaCorp Radio, UOB Bank, DBS Bank, OCBC Bank, Bangkok Bank, Ministry of Home Affairs, Ministry of Defence, Genting Highland Resorts, SMU, NTU, NUS, ITE, Singapore Sports School, Singapore Press Holdings Ltd, Social Development Unit, Philips Electronics Singapore Pte Ltd, NTUC Income Insurance, International SOS Pte Ltd, Tetra Pak Asia, among many others. She was also the trainer for Ms Singapore / Universe 2004 and Mr / Ms Teens 2004.

Ms Teo has a Bachelor of Accountancy degree from National University of Singapore and started her career as an external auditor with the then Ernst & Whinney. She has more than 12 years’ experience in the hospitality industry, specializing in marketing and corporate communications. She has held management position with Singapore Airlines, providing services to high valued customers and was also General Manager, Corporate Communications for Samsung Electronics, handling media relations, publicity and promotions for all the company’s products.

Amongst her achievements are 5 beauty titles;
Ms Singapore/International
Ms Singapore/World
Ms Singapore/Globe
1st Runner-up of Ms Queen of the Midnight Sun (International pageant)
Ms Friendship/Globe (International Pageant)
As the ambassadress of Singapore, she has traveled extensively round the world gracing occasions, raising funds for charity and representing Singapore in a total of 5 International pageants.